26 Sep 2017
Here is an interview done in connection with a talk Mikael Krogh did a couple of weeks ago about how connectivity change business. Mikael Krogh focused on how it changes business models and marketing.
Norwegian Business Association (Singapore) (NBAS) and Innovation Norway (IN) were so kind to invite Mikael Krogh to do a talk about our connected world and how it redefines business.
Technologies and social media are radically changing and redefining businesses and industries. Consequently, every industry will face massive changes going forward. I will go into two aspects in particular - how it is changing business models and marketing:
a) The business model – how connectivity enables a network orchestrator business model which can have substantial impact on scalability, marginal cost, and profitability of the company
b) Marketing – how connectivity enables a conversation with clients and partners and changes the premise/rules of marketing
The event was at Fullerton Hotel (Singapore) Thursday, 21 September 2017, 8:30 AM. For more information see NBAS site.